MARKETING 101

MARKETING 101 Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Philip Kotler I selected this Kotler’s definition because I think it contains all the keywords for grasping what marketing is about. It is definitely a complex issue... Continua »
ottobre 23, 2016

HOW TO WRITE A CV – (HW)

HOW TO WRITE A CV – (HW)   A curriculum vitae (CV) is a fundamental document for any person who approaches a new job or training opportunity. It summarises personal details, experience, skills and education.  There are different styles and traditions which vary form country to country. To overcome cultural gaps and sustain mobility, the EU has developed a standardised form... Continua »
ottobre 23, 2016

THE HISTORY OF TATTOOS

THE HISTORY OF TATTOOS   Do you have a tattoo? or have you ever wanted to have one? What is parents’ attitude towards tattoos? Is there a kind of taboo related to tattoos? What could the reasons be? Humans have marked their bodies with tattoos for thousands of years. Ötzi the Iceman, dating from the 5th... Continua »
settembre 27, 2016

HOW TO BE GR8!

HOW TO BE GR8! I agree: sometimes it’s not so easy to be teacher’s pet! But sometimes it is. What can make the difference are simple ingredients that should characterise the way we set and achieve personal goals.  Here’s a short video to introduce the topic of success and motivation, two major aspects of... Continua »
settembre 12, 2016

HAPPY NEW SCHOOLYEAR!!!!

HAPPY NEW SCHOOLYEAR!!!! Welcome back to school, it will be another nine-month trip to a higher stage of …life. Same rules as last years: be ready to learn work hard and play fair be respectful try new things take risks and make mistakes never give up ask a  lot of questions share and help... Continua »
settembre 12, 2016

GLOBAL WARMING

GLOBAL WARMING   This is a work by Banksy, the popular street artist who has catched several times the attention of the media. What is peculiar about this writing ? What is the message it conveys?     In a nutshell, global warming is a gradual increase in the overall temperature of... Continua »
giugno 19, 2016

THE MERCHANT OF VENICE

THE MERCHANT OF VENICE This page is a short introduction to the life of  William Shakespeare and to one of his most famous works, The Merchant of Venice, adapted from Sparknotes. Shakespeare was born in 1564 in Stratford-upon-Avon, England. He attended grammar school, but his formal education proceeded no further. In 1582 he married an older woman, Anne... Continua »
aprile 28, 2016

HUMAN RIGHTS

HUMAN RIGHTS Although the Univeral Declaration of Human Rights dates back to 1948 the world history continues to be stained by violations of natural rights. Rights which for most of us seem obvious and unquestioned. Unsafe labor conditions, sexual abuse, ethnic cleansing, child detention, forced sterilization, detention camps, public stoning are just... Continua »
marzo 9, 2016

MOTIVATION

MOTIVATION   What drives our choices? What is that pulls or pushes our behaviour? Motivation is literally the desire to do things.  Can we influence motivation? Does money play a key role in motivating people ? Look at these pictures. What do you think is motivating these people?   Self-motivation doesn’t... Continua »
gennaio 23, 2016

PNLEGGE

PNLEGGE It is always a pleasure to take a stroll in Pordenone during this incredible book festival. People coming from the area, but also from outside region, patiently queueing supervised by professional Angels to listen to their favorite speakers. Although all the events are attended by a number of people who cannot fit in... Continua »
settembre 20, 2015